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WHY PAY ATTENTION?

Marketing is the art and science of attracting attention and inspiring people to take action. 

Each message you send has to emotionally connect!

What is your Marketing Strategy? Let's Talk!

Marketing is about Fulfilling Needs.

 

Over 80% of people use Search Engines to research something before they buy.

People are searching online every day to find information, entertainment, and solutions to problems.

Google and Bing are search engines designed to provide people with results that best meet these searches.

Search engines track, measure, and weigh over 200 factors to determine the order of search results.

Search Engine Optimization is the art and science of ensuring that people find you!

Baltimore SEO - Goals

Reach Your People.
 

Marketing is the art and science of reaching the right people effectively.

Creative Digital Marketing Agency in Baltimore

ANALYZE THE MARKET TO UNDERSTAND YOUR AUDIENCE AND DETERMINE A STRATEGY TO PROVIDE VALUE, CONNECT, AND SELL.

Seth Godwin's site...

“Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”.

Seth makes a distinction between bad marketing and good marketing. Bad marketing is about hype, about interrupting customers, about pressuring to do what you want them to do, about scamming the customer into buying a product they may not need or want.

Good marketing helps customers, good marketing is a positive force in the World. “The other kind of marketing, the effective kind, is about understanding our customer’s world view and desires so we can connect with them”

Marketing is a force of change. A marketer is only effective if he creates change.

  1. Analytics

    1. Which metrics do you use to measure success?

    2. What are your results for those metrics over the years, this year, and optimally?

    3. Can you give me access to Google Analytics for your website? (Is it set up?)

    4. Can you give me access to Google Adwords?

    5. Financials - can I look at your financial reports for 3-5 years?

    6. Google Reviews - must boost from 0 to at least 10 from satisfied parents.

  2. Current Promotions - What is your ‘Marketing Cycle’ to share your story and your offerings with your audience? How do people first hear about you typically, and what do they do next? How do you stay in touch with them along the way?

  3. Email List - Do you have a newsletter list? How do you manage it? How do you sign people up for it? How often and what do you mail to them?

  4. Audience Study

  5. Competitive Analysis

  6. NEWSLETTERS - What should they be about? How often? When should they go out? Which system? How to build the list? 

  7. Blog, Video, Podcast Strategy

  8. CRM Setup

  9. Automated Chat and Drip Campaigns

  10. Press Release

  11. Explainer Videos

  12. Social Media - Some of your more recent Facebook posts are really impressive! Who manages that? Are you on Instagram as well? Your photo focused content could be perfect for that, and it wouldn’t take much effort to post it in each place. I could set that account up, and define a social media strategy if desired (advise on optimal times to post, and other strategy).

  13. Affiliates - Do you have any partner organizations or businesses sending you students? Do you have any incentives for them or parents to invite others?

  14. Media - interviews, good news stories, education journals/columns/pages

  15. SEO - what are the keywords that your target audience are searching for? Which keywords and phrases should we work to ‘own’ in Towson and the surrounding area? Define a plan to do that, and submit site to search engines.

  16. Education Directories - what are the online directories or resource pages listing schools of this genre in Maryland? Are you in those directories?

  17. Online Advertising - Google Adwords + Facebook Ads - define a strategy for exactly who you wish to reach, a budget, a timeline to test the ads, and a plan to analyze and adjust the results over the campaign to maximize results.

  18. Print Advertising - Fliers - update design and where do you hang them?

  19. Events - Are there any local family focused events, and education focused events, where you can get in front of your audience and the community?

  20. Swag - do you have or would you like some really beautiful shirts with your brand on them? I work with a Baltimore company that prints using vegetable based inks on comfortable shirts made of all recycled cotton and plastic bottles.

  21. REGISTER SOCIAL MEDIA PROFILES: 100 FOR $100: https://www.thehoth.com/social-media-profile/

Image by William Iven

HOW CAN YOU REACH YOUR PEOPLE?

 

Grow a Movement. Launch (or relaunch) your Idea. Entrepreneuron crafts plans and systems to meet your marketing needs. 


    
SPARK INSIGHTS 
MAKE CONNECTIONS 
INSPIRE ACTION 

  1. Analytics - Do you have google analytics and google search console set up for your website? -- This information will allow us to see how people are finding your website, and how they are behaving on it.

9. Marketing - What is everything else that you are doing for marketing? Placing print advertising, being in online Directories, making fliers, going to trade shows, making sales calls, etc? -- What has worked the best, and what isn't working?

10. Ideas - What in your sense are the biggest marketing challenges and barriers to sales? What are your biggest marketing opportunities? Which direction do you think you should go? 

3. Video - Do you have a youtube channel? Do you have any plans for video? -- Youtube is the second largest search engine in the world, and it's owned by the first. Video is also king on social media, getting 5-20x the interactions. 

4. Newsletter - Do you send out a digital newsletter? How often? -- Email marketing is still a great way to reach people, especially if you're offering great value, like an automated email series about selecting windows, for example.

 I can also offer how many times to post per month on which platforms, and a Newsletter strategy.

5. Targets - About how many installations are you doing each month or year, and about how many leads does it typically take to generate that? -- From this we can determine how many more leads we need to generate.


7. Ads - Do you have an ad strategy? Which platforms are you using, and what is the budget? Is it managed expertly, or in-house? -- We can see how well your ad campaigns are doing, and what could be done to improve them.

8. Social - What is your general social media strategy? How consistent is your social media efforts? Do you see it paying off? -- We can see if your strategy can be improved some, such as the type of content, frequency of posting, etc. 

  1. Discuss Your Plans

    1. Where do you see yourself, and where would you like to head. 

    2. What makes you different?

    3. What do you see as your biggest challenges?

    4. What do you see as your biggest opportunities?

      1. What is your minimum sustainability?

      2. What is your maximum capacity?

    5. Information System:

      1. Registration

      2. Forms

        1. Email 

          1. CRM for tracking

            1. Linked with Quickbooks

    6. How are you marketing? How well is that working?

    7. How much do you know about your customer?

Why is Search Engine Optimization (SEO) so vitally important?

  • The first result in Google searches gets about 33% of all clicks for that keyword.

  • The first 3 results in Google receive about 75% of all clicks.

  • The first page of results on Google gets 92% of all clicks.

If you are not on the first page of results, you are missing out on most search traffic!

Digital Marketing Agency in Baltimore.

 

SEO is about getting your site into the top results for search terms relevant to your business or organization.

SEO is about finding opportunities for content that your audience wants, and getting it out in front of them!

We will walk through your particular goals, and design a marketing and sales funnel to turn traffic into leads.

Entrepreneuron is a Baltimore SEO company that serves clients nationwide. I use advanced software, astute analysis, and clever entrepreneurial insight tuned to your particular business needs in order to find cost effective marketing opportunities in the search data.

 

Leverage my search engine expertise to boost your web traffic and sales!

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